A series of company logos developed to a common style to allow for further expansion of the group by using the common theme for each new acquisition.The lozenge form was used as it created the visual link whilst allowing a recognisable individual ID for each company. Use of a common typeface and format further strengthens the bond.The Economailer logo stands out as a different logo due to its rectangular base. This was done to hold the company similar, but apart as it runs under a completely different management to the other companies
